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What is coaching


The Merriam Webster dictionary defines a COACH as "a person who guides and trains intensively by instruction, demonstration, prompting and practice.for individuals and teams."

In the context of management, coaching appears to have first surfaced in 1958 by Myles Mace, in Developing Executive Skills. In this early context, coaching was seen as an employee job-development tool that managers used to foster greater productivity.

By the 1970s, authors started to introduce sports coaching techniques in management literature. In the 1980s, coaching began to be seen primarily as a developmental activity, not linked with sports.

Since the 1990s, the role of coach has been refined and a new role emerges. In this new model, the coach is more than an expert/specialist in a specific discipline, but is also, a team member who knows what questions will prompt the person being coached to discover the answers themselves. Today the focus of coaching is the special relationship that develops between coach and participant and how this motivates the person being coached to exceed prior levels of achievement.

Just like an athletic coach, a professional coach will help individuals articulate their personal goals and objectives, and then help them focus and perform in reaching those goals. In its most common form, coaching is a one-on-one activity (confidential between coach and person being coached) usually scheduled over a prolonged period (from several months to several years) on a regular basis. The construct of coaching is tailored specifically to meet an individual's particular needs, not some prescribed format or model.

Leadership is the key to the long-term growth and success of every organization. Coaching can help business owners and executives enhance their effectiveness as leaders, stimulate new ideas, help build their organization and their career and find balance between their professional and personal lives. Coaching explores such critical issues as motivation, power, influence, strategies for change and the dynamics of leadership transition.